Jewelry Box (Upcycled)

In Sanskrit, Aardra translates ‘new’ or ‘fresh’ – and that’s exactly what the Aardra founder, Vidya Nag does by giving the daily used newspaper a makeover! Arduously rolled newspaper sheets are turned into clever patterns of warps and wefts, and given fine finishing. The result is a good-looking product that is completely functional, and sturdy because of its wicker-like quality. The humble newspaper transforms into woven bags, home decor and even lamps! That’s real upcycling when a product not only looks good but is also strong and has great utility value. Today, aardra functions through the enthusiasm and multi-tasking abilities of a handful of women, each bringing a unique skill and spirit that makes every business opportunity a real possibility.