In Sanskrit, Aardra translates ‘new’ or ‘fresh’ – and that’s exactly what the Aardra founder, Vidya Nag does by giving the daily used newspaper a makeover! Arduously rolled newspaper sheets are turned into clever patterns of warps and wefts, and given fine finishing. The result is a good-looking product that is completely functional, and sturdy because of its wicker-like quality. The humble newspaper transforms into woven bags, home decor and even lamps! That’s real upcycling when a product not only looks good but is also strong and has great utility value. Today, aardra functions through the enthusiasm and multi-tasking abilities of a handful of women, each bringing a unique skill and spirit that makes every business opportunity a real possibility.
You make a conscious and responsible lifestyle choice to invest in and promote handmade, sustainable, upcycled products.
Upcycled Newspaper. Indigo Blue Base Colour.
If properly handled, can last for years.
Do not wet it. Lightly wipe with a dry cloth to clean.