Kural 33 was born out of love for organic textiles. It’s vision is founded on three magical words – Sustainability, Quality and Affordability. The brand name is inspired by the 33rd Kural from the 2000 year old Tamil treatise on Ethics called “Thirukkural”, written by the philosopher and poet, Thiruvalluvar. The 33rd Kural says that ”Each one of us needs to cultivate the principles of ethical living in whatever we do, wherever we go. One needs no time or place to do a morally right thing.” Kural 33 aspires to build a future where all living beings can co-exist in harmony with the environment. All Kural products are GOTS (Global Organic Textile Standard) certified, ensuring that they are processed in a socially and sustainable manner.
You endorse the use of chemical, pesticide free products for healthier babies and a healthier environment.
100% Organic Cotton (GOTS Certified), Printed using skin friendly dyes followed by strict safety and environment standards.
Machine wash on gentle or delicate cycle with like colors, with environmentally friendly laundry detergent. Avoid chlorine bleach and fabric softeners. For the softest towels, tumble dry low and remove promptly.